Experts all agree: Whitelisting (also known as Safe Senders List)
is the only surefire way to guarantee deliverability.
"If your contacts are telling you that they’re not receiving your email, a good place to start is to have them check their spam or junk folder. If they see your email there, then ask them to whitelist your email address."
"As we know, the majority of the email out there is spam, so anti-spam systems were overly aggressive. Having a whitelist in place is a way to give your system a leg-up on correctly categorizing mail that people want."
"Don’t be afraid to ask your subscribers to whitelist your email address. Plenty of people don’t even realize they have this ability and making a friendly request can position your brand as helpful."
"Gmail may accidentally mark a friend’s e-mail as spam simply because it mentions certain phrases. For situations like these, you can add a whitelist to your Gmail. This will help messages land in the inbox."
"Add specific addresses or domains as “safe” so they aren’t automatically marked as SPAM by Gmail. This list is known as a “Whitelist”… This is something you have to do — our Support teams can’t do it for you."
"If subscribers from a certain company or private email domain have trouble receiving your Mailchimp campaigns, ask them to whitelist Mailchimp as a possible solution."
"One of the easiest ways to improve your email deliverability rates is to ask your subscribers to whitelist your email address."
"The most effective way to ensure your emails land in the inbox is to have your recipients add you to their safe sender list."
"We recommend that you ask your subscribers to add your email address to their address book or safe senders list."
"To avoid landing in the spam folder, ask your contacts to whitelist your domain or email address."
"Having contacts add you to their contacts list or address book is the gold standard for deliverability."
"Encourage your subscribers to add your sending IP address and domain to their safe sender list to ensure your emails reach them."
SPAM Filters have no way to know if your recipients opted-in
to get your emails! Emails get junked due to factors out of your control.
If you’re using a shared hosting provider, others in your C-Block IP range send spam, and your domain gets blacklisted by association. Read this!
Bayesian Email filters assign "spam points" for HTML, bolding, and "sales" words, etc. Your attention-getting marketing emails go to the junk folder.
Email services now require strict DKIM, SPF, and DMARC setup. Without these technical records, emails are blocked or sent to junk immediately.
Gmail and Yahoo do not know a customer registered on your site. They rely on their own algorithms, not your registration list, to justify deliverability.
Calculate how much revenue you're losing when your emails land in customers' junk folders instead of their inbox.
Industry average: 10-20% of marketing emails land in spam
Recover this lost revenue by getting your customers to whitelist your emails.
Every email in spam is a missed upsell opportunity. Customers who already bought from you are your warmest leads — but they can't buy if they never see your offer.
Customers think you stopped emailing them. They lose touch with your brand, forget about you, and eventually buy from competitors who do reach their inbox.
You're paying for email marketing software, copywriters, and campaigns — but 15-20% of that investment goes straight to junk folders. WhitelistEmails fixes that.
of marketing emails never reach the inbox
— Return Path Email Deliverability Benchmark Report
Two simple ways to land in the inbox — automatic for Gmail & Outlook, or a guided wizard for any provider.
Gmail & Microsoft 365 / Outlook
Any inbox — including corporate filters
Either way, your customer gets a $5 gift for whitelisting you — at no cost to your business — and your future emails land in the inbox, guaranteed. Track every whitelist in your dashboard.
Whitelist Emails partners with SavingsSites.com to help your business get whitelisted, save your customers money, and help nonprofits fundraise!
Tony's Pizza gets free promotion of its $15 discount.
Customers choose their favorite nonprofit!
Customers access Tony's $15 deal by donating $6. Save $9.
Using $5 Whitelist Gift, it now only costs $1, not $6, to save $15. Save $14.
You're whitelisted w/o paying the $5 gift incentive, and you help nonprofits fundraise!
Corporate social responsibility that benefits you, customers, and nonprofits!
Mockup of what customers see when your link is clicked
We work with 30 providers—covering 95% of all email traffic.
To guarantee our emails go to your inbox we hired WhitelistEmails.com to help you whitelist our emails. They'll give you a non-expiring $5 off code for any USA SavingsSites deal!
It only takes seconds
and you get a non-expiring $5 Gift!
Create multiple whitelist links, monitor clicks, and track successful completions in real-time.
Know the link source: Website, Newsletter, Social, Sales Pitch, Blog, Slack Channel, etc.
Welcome back, Admin
Total Link Clicks
Whitelists Added
Conversion Rate
| Campaign Name | Short URL | Clicks | Status | Actions |
|---|---|---|---|---|
| Sign-Up Page | whitelist.link/A8j9K2 | 1,250 | Active | |
| Newsletter | whitelist.link/P2m5X9 | 843 | Active | |
| LinkedIn Bio | whitelist.link/L9k2J1 | 562 | Active | |
| Facebook Ad | whitelist.link/F4b8N3 | 420 | Active | |
| Twitter / X | whitelist.link/X7m4V2 | 315 | Active | |
| Sales Pitch | whitelist.link/S2p9L1 | 189 | Active | |
| Tech Blog | whitelist.link/B5g8H3 | 1,042 | Active | |
| Slack Channel | whitelist.link/K8j3M9 | 98 | Active |
"The award recognizes solutions that are groundbreaking & provide quantifiable business value for end-users."
— Julie Langekamp, Information Management Magazine, Editor-in-Chief
Everything you need to know about securing your inbox delivery.
Real Businesses Getting Real Results
Whitelist Emails is a free feature inside Blasts.app — just switch it on. No separate purchase, no per-result fees, no monthly add-on. And your recipients still get a $5 gift for whitelisting you, on us.
Send Blasts and real email campaigns, then turn on Whitelist Emails to land in the inbox — one click for Gmail & Outlook, guided steps for every other provider.
Turn it on and an inbox-request banner is added to your outgoing email automatically — or grab ready-made banners & templates to place on your site, receipts, or newsletter.
SavingsSites.com emails residents deeply discounted digital deals, donated by businesses to help nonprofits raise funds!
We also email fun activities/events, and email very important municipality content!
Blasts.app sends on-screen Blasts and real email campaigns — with Whitelist Emails built right in.
One-click or guided whitelisting keeps your emails out of spam — included free with Blasts.app.
Join thousands of businesses ensuring their important emails are seen.
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